Reviews are the fuel that drives your lead engine. More reviews means more trust, more clicks, and more booked jobs. MoveRight automates the review request process so you don’t have to remember to ask every customer.
What this does
MoveRight sends review requests to customers on a timed schedule after their move is complete. The requests go out by text and email with a direct link to your Google review page.
Who uses this
Owners — you set up the sequence and monitor the results. Sales managers — you track review volume and respond to reviews.
The default sequence
MoveRight automatically sends review requests at three intervals:
| Timing | Message | Purpose |
|---|---|---|
| 1 day after move | ”How was your move? Leave us a review!” | Catch them while the experience is fresh |
| 7 days after move | ”Quick reminder — we’d love your feedback!” | Gentle nudge for non-responders |
| 30 days after move | ”It’s been a month — how are you settling in? A review would mean a lot.” | Last chance for late responders |
Each message includes a direct link to your Google Business review page. One tap, they’re writing.
Setting up the sequence
- Go to Settings → Reputation → Review Sequences
- Verify your Google Business Profile is connected (MoveRight uses this for the review link)
- Customize your message templates — replace the default text with your company’s voice
- Set your timing — you can adjust the 1-day, 7-day, and 30-day intervals
- Turn on the sequence
What the customer sees
- They get a text: “Hi [Name], thanks for choosing [Company]! If you had a great experience, would you mind leaving us a quick Google review? It helps our small business a lot. [Link]”
- They tap the link
- Google opens with your business pre-selected and a 5-star rating ready to go
- They write their review and post
The easier you make it (one tap from text to review), the more reviews you get.
Customizing conditions
You can set rules for when review requests are sent:
| Condition | Setting |
|---|---|
| Only send after completed jobs | On (recommended) |
| Skip if customer disputed charges | On (recommended) |
| Skip if job had a damage claim | On (recommended) |
| Only send to 5-star potential | Off (this would filter by your internal rating, which is subjective) |
Key principle: Only ask for reviews from customers who had a good experience. If a job went sideways, don’t send the review request. MoveRight lets you suppress the sequence for individual jobs.
Suppressing a review request
If you know a customer had a bad experience:
- Open the opportunity
- Go to Reputation → Review Sequence
- Click Suppress and add a reason (“Customer filed damage claim”)
MoveRight skips all future review requests for that job.
Tracking your reviews
In Settings → Reputation → Review Dashboard, you see:
- Total reviews this month / this year
- Average rating
- Review velocity — how many per week
- Response rate — how many reviews you’ve replied to
Always respond to reviews — both positive and negative. A “Thank you!” on a positive review and a professional response on a negative one shows future customers that you care.
Common questions
What if a customer leaves a bad review? Respond professionally within 24 hours: “We’re sorry to hear about your experience. We’d like to make this right. Please contact us at [number/email].” Don’t argue publicly. Take it offline.
Should I incentivize reviews? Don’t offer payment or discounts for reviews — Google prohibits incentivized reviews and can penalize your listing. You can ask, but you can’t pay.
How many reviews should I aim for? For new Google Business profiles, getting to 20 reviews is the first milestone. Established companies should aim for 2-5 new reviews per week. The sequence handles the asking; your job is delivering great service worth reviewing.
What happens next
- Understand the flywheel: reviews → leads → jobs → reviews
- Marketing dashboard: Reading Your Marketing Dashboard
- Pipeline growth: Managing Your Lead Pipeline