Pricing

Pay for what the AI does. Not per seat.

Move Right runs on activations — AI actions taken on your behalf. Booking confirmations and reminders are free. You only pay when the engine does real sales and ops work.

5-day free trial
60-day money-back guarantee
Cancel anytime, no penalties
Unlimited users on every plan

Starter

$99/mo

125 activations/mo included

$0.25 per additional activation

Up to 3 trucks

Everything a single-truck or small operation needs to run tight and grow.

  • CRM + lead management — Every lead and job in one dashboard
  • AI Pricing Engine — Accurate quotes built on your real rates
  • Custom estimate calculator — Branded, configurable intake and quoting
  • Estimates + invoices — Send professional documents and collect payment
  • PandaDoc custom documents — Contracts, LOIs, and custom docs built in
  • Dispatch tool + live map — Assign jobs and track your crew in real time
  • AI-updated inventory — Inventory list built and updated automatically
  • All integrations — QuickBooks, payment processing, and more
  • Reporting — Job and revenue reporting out of the box
  • Unlimited users — No per-seat charges for reps, dispatchers, or crew
  • Crew app — Mobile app for your crew (releasing soon)

Website — Free to start

We'll build you a professional, SEO-optimized moving company website at no charge. No ongoing management — when you want a change, just send us a message and we handle everything.

Minor change — $99 Major change — $299
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Most Popular

Business

$299/mo

400 activations/mo included

$0.20 per additional activation

Unlimited trucks

More activations, more automation, more margin. The obvious choice for growing operations.

  • Everything in Starter — All features from the Starter plan included
  • Autocrew tool — Automatically assign the right crew from job notes
  • Heartbeat system — Proactive check-ins that keep jobs on track
  • Move itinerary generation — Turn inventory notes into a complete move plan
  • Advanced reporting + rep analytics — Close rates, job profitability, rep performance
  • AI-powered website — Free SEO-optimized website, 1 blog post/week, lead form, 1 monthly update — all included

AI-Powered Website — Included

Free moving company website built and managed by our team. SEO-optimized, 1 blog post/week, lead form, 1 monthly update. You own everything. Learn more →

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Pro

$699/mo

1,000 activations/mo included

$0.12 per additional activation

Unlimited trucks

Built for multi-location and high-volume operations that want to maximize revenue on peak days.

  • Everything in Business — All features from the Business plan included
  • Forecasting tools — Project demand by day, week, and season
  • Dynamic pricing tools — Automatically raise rates on high-demand days to capture peak revenue
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How activations work

What counts as an activation?

An activation is any time the AI engine takes a meaningful action on your behalf — a follow-up call, a generated estimate, an upsell check. Routine messages like booking confirmations and appointment reminders are not activations and don't count toward your limit.

Step in a typical move Activation? Count per move
Lead form submitted No
AI lead follow-up (via your phone system or email) Yes 1–5
Inventory booked No
Pre-inventory reminders No Built-in, not an activation
Estimate generated + sent Yes 1–3
Auto-prompt for signature/booking Yes 1
Booking confirmation No Standard email/notification
Pre-move reminders (48hr, day-of) No Built-in, not an activation
Review funnel follow-up Yes 1–3
Total per move 4–12

Real-world estimate: A typical single-truck operation doing 30 moves/month uses roughly 150–350 activations, depending on follow-up cadence. Most single-truck companies fit comfortably on the Starter plan. Higher follow-up intensity — more touchpoints per lead, longer nurture sequences — will push you toward Business.

Compare Plans

Feature Starter
$99/mo
Business
$299/mo
Pro
$699/mo
CRM + lead management
AI Pricing Engine
Custom estimate calculator
Estimates + invoices
PandaDoc custom documents
Dispatch tool + live map
AI-updated inventory
QuickBooks + all integrations
Reporting
Unlimited users
Crew app (releasing soon)
Autocrew tool
Heartbeat system
Move itinerary generation
Advanced reporting + rep analytics
Website included Free Free Free
Website management À la carte Managed Managed
Forecasting tools
Dynamic pricing tools
Truck limit 3
Included activations/mo 125 400 1,000
Overage rate $0.25 $0.20 $0.12

$42M+ in revenue. 30+ moving businesses. 2025.

That's what operators running Move Right generated this year. Your playbook is already proven.

Frequently Asked Questions

What is an activation?

An activation is any time the AI engine does meaningful work on your behalf — reaching out to a lead, generating an estimate, running an upsell check, sending a follow-up sequence, and so on. Routine system messages like booking confirmations and appointment reminders are not activations. You only pay for the AI doing real sales and ops work.

How many activations will I actually use?

It depends on your follow-up cadence. A typical single-truck operation doing 30 moves/month uses roughly 150–350 activations. Most single-truck companies fit comfortably on Starter. A busier operation with aggressive follow-up on every lead will use more. The usage table below gives a per-move breakdown.

What happens if I go over my included activations?

You're billed for overages at your plan's per-activation rate: $0.25 on Starter, $0.20 on Business, $0.12 on Pro. There's no hard cap — the system keeps working. You'll see usage in your dashboard so there are no surprises.

Is there a contract or long-term commitment?

No. Move Right is month-to-month. Cancel anytime — no questions, no penalties. We earn your business every month.

How does the 5-day free trial work?

Enter your name and email, pick a plan, and you'll be taken to Stripe to securely enter your payment details. Your card is not charged for 5 days. Cancel before then and you owe nothing.

What's the 60-day money-back guarantee?

After your trial, if you're not satisfied within the first 60 days, we'll refund you in full. No hoops. We're confident in the product and we stand behind it.

Can I upgrade or downgrade my plan?

Yes. Change your plan at any time. Upgrades take effect immediately. Downgrades apply at the start of your next billing cycle.

How many users can I add?

Unlimited users on all plans. Add every sales rep, dispatcher, and crew member — no per-seat charges eating into your margins.

What does the Starter truck limit mean?

The Starter plan is designed for operations running up to 3 trucks. Business and Pro have no truck limit. The constraint isn't about users or jobs — it's about the operational scale the plan is sized for.

What onboarding support do I get?

Every plan includes guided onboarding and ongoing support. We built this software on the trucks and in the dispatch offices of a $42M moving operation — we know what it takes to get your team running fast.

Does the Starter plan include a website?

Yes — every plan includes a free, professionally built, SEO-optimized moving company website. On Starter, there's no ongoing management included: when you want a change, just send us a message and we'll handle all the work. Minor updates (copy tweaks, hours, small content changes) are $99. Major changes (new service pages, redesign sections, structural overhauls — basically anything bigger) are $299. You describe what you want, we take care of everything.

What is the AI-powered website included with Business?

Business plan subscribers get a professionally built, SEO-optimized moving company website at no extra cost. Our team designs and deploys it on your own domain, connected to a lead form that feeds directly into Move Right. We publish one new blog post per week to build your organic search presence, and perform one content/site update per month. You own your domain and all your content — stop at any time and keep everything.

Do I need to do anything to get the included website?

Your domain must be hosted on Cloudflare (free) and you'll need to give our team DNS access so we can deploy and maintain the site. If your domain is currently elsewhere, we'll walk you through transferring it — it's a one-time 10-minute process.

What happens to my website if I cancel my Business plan?

You keep everything. Your domain, your pages, your blog content — it all stays with you. We'll hand off the Cloudflare credentials and you can take the site anywhere you like. We don't hold your content hostage.

Can I customize the website or will it look generic?

Every site is tailored to your brand, service area, and the specific moves you do most. We start from a proven moving company template (the same stack used by clients generating real leads from organic search), then customize the copy, service pages, and imagery to match your operation.

Start your 5-day free trial today.

No credit card. No contract. Just 5 days to see what Move Right can do for your operation.