We almost shipped per-seat pricing. Here’s why we threw it out.
What Per-Seat Does to a Moving Company
Every moving CRM on the market charges per seat. $50/seat/month. $98/seat/month. Whatever the number, it creates the same behavior: the owner counts every login.
The result is predictable. Foremen don’t get accounts — they’re too expensive. Dispatchers share credentials. The night-shift person logs in as the day-shift person. Sales agents on commission don’t get data access because it’s an extra seat. The CRM becomes something five people use instead of fifteen, and the data gets worse because half the team is invisible to the system.
This isn’t a pricing problem. It’s a usage problem. You bought software to run your business, but the pricing model discourages you from letting your team actually use it.
What an Activation Is
An activation is a real customer-journey event. Not a login. Not a user. A thing that actually happened in your business:
- Lead form submitted — Free. No activation. Every lead can come in without costing you a dime.
- Auto call/text attempt — 1 activation. The AI dialer or auto-texter tries to reach the lead.
- Onsite inventory completed — 1 activation. An estimator completes a virtual or in-home survey.
- Booking confirmed — 1 activation. A lead becomes a booked job with a deposit.
That’s it. Four customer events. You’re not paying for logins. You’re paying for outcomes.
The Activation Menu
| Event | Cost |
|---|---|
| Lead form submitted | Free |
| Auto call/text attempt | 1 activation |
| Onsite inventory (virtual or in-home) | 1 activation |
| Booking confirmed | 1 activation |
A typical job path: lead form (free) → auto call (1 activation) → onsite inventory (1 activation) → booking (1 activation) = 3 activations total for a fully booked job.
Compare that to a per-seat model: 5 seats at $98/month = $490/month, whether you booked 10 jobs or 50. The cost is detached from the value. If you have a slow month, you still pay for all those seats. If you have a great month, the cost doesn’t go up — but neither does the incentive to give more people access.
What This Changes for You
Foremen get logins. Crew members get the app. The night-shift dispatcher gets their own account. The part-time sales agent who works three days a week? They get a login too.
Why? Because logins are free. You’re not paying for people to access the system. You’re paying for the system to produce real business outcomes — calls attempted, inventories completed, jobs booked.
The more people who use the system, the better the data. The better the data, the better the decisions. Per-seat pricing penalizes usage. Activation pricing rewards it.
Edge Cases
High-volume call center? A busy operation running 1,000+ calls/month will burn through auto-call activations fast. We have volume tiers for that. The per-activation cost drops as volume goes up. Talk to us — the math still works out better than per-seat for most call-center operations.
Seasonal lull? January is slow. Under per-seat pricing, you’re still paying for those 8 seats that are mostly idle. Under activation pricing, your cost drops naturally when volume drops. You don’t pay for access. You pay for activity.
Part-time staff? A seasonal hire who works June through August doesn’t need a seat license. They need a login. Under activation pricing, they get one. Their activity generates activations — which is exactly what you want.
What We Charge — Straight Talk
MoveRight doesn’t have a free tier. We don’t have a per-seat tier. We charge based on activations, with volume pricing for high-throughput operations. The exact rate depends on your volume and configuration.
What we can tell you is this: for most moving companies running 50–500 jobs/month, the total MoveRight cost is meaningfully less than the equivalent per-seat CRM — and you get more people using the system, which means better data, better decisions, and better outcomes.
Build your own quote with our activation calculator. No “contact sales” gate.
Build a quote with our activation calculator. No “contact sales.”
References:
- Pipedrive — Best CRM for moving 2026 — https://www.pipedrive.com/en/blog/best-crm-for-moving-company
- SmartMoving pricing — https://www.smartmoving.com/pricing
- Elromco — https://www.elromco.com