We joined CAM because Canada’s moving industry deserves more than American software that doesn’t speak postal codes.
What CAM Is
The Canadian Association of Movers, founded in 1969, is Canada’s only trade association for moving and storage companies. It represents the industry on regulatory issues, maintains a code of ethics, requires member companies to carry a minimum of $1M in liability insurance, and runs the Certified Canadian Mover Program.
CAM is also where Canadian movers come to talk to each other. Not just about trucks and rates, but about the structural challenges facing the industry: an aging population driving a new type of move, a housing market that’s been soft for years, cross-border friction from U.S. tariff changes, and software that wasn’t built for the Canadian market.
What Canadian Movers Are Talking About in 2026
Senior Move Management
CAM has a partnership with NASMM (the National Association of Senior & Specialty Move Managers). The senior move segment is quietly the biggest growth opportunity in Canadian moving. Per Statistics Canada, the number of Canadians aged 65+ rose 18% from 2016 to approximately 7.0 million in 2021, and the Canadian Medical Association projects that share will reach 21.4–23.4% of the population by 2030.
Senior moves are more complex, more emotional, and more lucrative. They require software that handles multi-destination jobs, detailed inventory with provenance, slow timelines, and multi-stakeholder communication (the daughter is the decision-maker, not the client). Most CRM software isn’t built for this. (We’re working on it — see our NASMM deep-dive post.)
The Canadian Housing Drag
Per IBISWorld, the Canadian moving services industry is roughly $3.4 billion in 2025 but has been declining at a -2.5% CAGR from 2020–2025. That’s brutal. The housing market hasn’t been kind to movers: higher interest rates, lower transaction volumes, and a population that’s increasingly staying put.
The operators who are growing in this market are the ones diversifying into senior moves, commercial relocations, and storage services — and the ones using software to squeeze more revenue out of every job they book.
Cross-Border Friction
U.S. tariff changes are making cross-border moving more complicated. Canadian movers serving U.S. clients (and vice versa) face new paperwork, new uncertainty, and new delays. Software that doesn’t handle customs documentation, cross-border rate cards, and multi-currency invoicing is a liability.
Software That Doesn’t Speak Postal Codes
This one is personal. Most moving CRM software is built in the U.S. for U.S. markets. It handles ZIP codes fine. But Canadian postal codes — six characters, alphanumeric, format A1A 1A1 — break lead routing, distance calculations, and territory assignment in software that wasn’t designed for them. MoveRight was built in Canada. Postal codes are a first-class citizen, not an afterthought.
Senior Moves: The Demographic That’s Quietly the Biggest Growth Segment
Per NASMM, the association has over 1,000 member companies internationally. The senior move management industry is growing faster than the general moving industry because the demographic pressure is compounding: more seniors, more downsizing, more multi-generational coordination.
In Canada specifically, the aging-in-place trend means that when seniors do move, it’s usually a high-complexity event — downsizing from a family home to a condo or assisted living, with estate considerations, donations, multiple destinations, and family dynamics that require a different kind of mover.
The movers who build a senior-focused workflow — patient pacing, digital inventory, family communication, multi-contact support — will win this segment. The movers who treat it like a standard residential move will get bad reviews.
Why a Software Vendor Joins a Trade Association
We don’t sell to consumers. We sell to movers. CAM is where we can listen — to what Canadian movers are struggling with, where the industry is heading, and what software gaps exist that we haven’t thought about yet.
It’s also where we can be honest about what we’re building. The moving industry is full of vendors who sell features and disappear. CAM is a place where relationships matter more than sales pitches. We’re here to build relationships, listen, and ship software that solves real problems.
What We’re Showing Off in May
We’ll be present and visible in Winnipeg’s spring tech corridor and at Canadian industry events:
- AI Summit Winnipeg (May 19, 2026) — showing the AI voice agent integration and Bee AI inventory
- Tech Manitoba spring programming — connecting with the broader Manitoba tech ecosystem
- Spirit of Winnipeg Awards (May 27) — celebrating the local business community
If you’re at any of these events, come find us. We’ll demo dynamic pricing, the AI voice agent integration with Avoca, and the New Opportunity flow on site.
Canadian mover? Find us in the CAM directory. Or just email Jared directly — he reads every one.
References:
- Canadian Association of Movers — https://www.mover.net/
- NASMM — https://www.nasmm.org/
- CAM/NASMM partnership — https://www.nasmm.org/about/about/professional-affiliations/canadian-association-of-movers/
- IBISWorld — Moving Services Canada — https://www.ibisworld.com/canada/market-size/moving-services/1154/
- Statistics Canada, The Daily, April 27, 2022 — https://www150.statcan.gc.ca/n1/daily-quotidien/220427/dq220427a-eng.htm
- Canadian Medical Association — https://www.cma.ca/healthcare-for-real/how-canadas-aging-population-changing-health-care-system