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Business Strategy 12 min read September 22, 2026

Why We Joined CAM, and What Canadian Movers Are Talking About in 2026

We joined the Canadian Association of Movers because Canada's moving industry deserves more than American software that doesn't speak postal codes. Here's what Canadian movers are dealing with in fall 2026 — and what we've shipped for them since May.

We joined CAM because Canada’s moving industry deserves more than American software that doesn’t speak postal codes. This article was first published in May 2026. We’re updating it in September 2026 with what we’ve shipped for Canadian movers since, and what Canadian movers are talking about this fall.

What CAM Is

The Canadian Association of Movers, founded in 1969, is Canada’s only trade association for moving and storage companies. It represents the industry on regulatory issues, maintains a code of ethics, requires member companies to carry a minimum of $1M in liability insurance, and runs the Certified Canadian Mover Program.

CAM is also where Canadian movers come to talk to each other. Not just about trucks and rates, but about the structural challenges facing the industry: an aging population driving a new type of move, a housing market that’s been soft for years, cross-border friction from U.S. tariff changes, and software that wasn’t built for the Canadian market.

What Canadian Movers Are Talking About in 2026

Senior Move Management

CAM has a partnership with NASMM (the National Association of Senior & Specialty Move Managers). The senior move segment is quietly the biggest growth opportunity in Canadian moving. Per Statistics Canada, the number of Canadians aged 65+ rose 18% from 2016 to approximately 7.0 million in 2021, and the Canadian Medical Association projects that share will reach 21.4–23.4% of the population by 2030.

Senior moves are more complex, more emotional, and more lucrative. They require software that handles multi-destination jobs, detailed inventory with provenance, slow timelines, and multi-stakeholder communication (the daughter is the decision-maker, not the client). Most CRM software isn’t built for this. (We’re working on it — see our NASMM deep-dive post.)

The Canadian Housing Drag

Per IBISWorld, the Canadian moving services industry is roughly $3.4 billion in 2025 but has been declining at a -2.5% CAGR from 2020–2025. That’s brutal. The housing market hasn’t been kind to movers: higher interest rates, lower transaction volumes, and a population that’s increasingly staying put.

The operators who are growing in this market are the ones diversifying into senior moves, commercial relocations, and storage services — and the ones using software to squeeze more revenue out of every job they book.

Cross-Border Friction

U.S. tariff changes are making cross-border moving more complicated. Canadian movers serving U.S. clients (and vice versa) face new paperwork, new uncertainty, and new delays. Software that doesn’t handle customs documentation, cross-border rate cards, and multi-currency invoicing is a liability.

Software That Doesn’t Speak Postal Codes

This one is personal. Most moving CRM software is built in the U.S. for U.S. markets. It handles ZIP codes fine. But Canadian postal codes — six characters, alphanumeric, format A1A 1A1 — break lead routing, distance calculations, and territory assignment in software that wasn’t designed for them. MoveRight was built in Canada. Postal codes are a first-class citizen, not an afterthought.

Senior Moves: The Demographic That’s Quietly the Biggest Growth Segment

Per NASMM, the association has over 1,000 member companies internationally. The senior move management industry is growing faster than the general moving industry because the demographic pressure is compounding: more seniors, more downsizing, more multi-generational coordination.

In Canada specifically, the aging-in-place trend means that when seniors do move, it’s usually a high-complexity event — downsizing from a family home to a condo or assisted living, with estate considerations, donations, multiple destinations, and family dynamics that require a different kind of mover.

The movers who build a senior-focused workflow — patient pacing, digital inventory, family communication, multi-contact support — will win this segment. The movers who treat it like a standard residential move will get bad reviews.

Why a Software Vendor Joins a Trade Association

We don’t sell to consumers. We sell to movers. CAM is where we can listen — to what Canadian movers are struggling with, where the industry is heading, and what software gaps exist that we haven’t thought about yet.

It’s also where we can be honest about what we’re building. The moving industry is full of vendors who sell features and disappear. CAM is a place where relationships matter more than sales pitches. We’re here to build relationships, listen, and ship software that solves real problems.

What We’re Showing Off in May

We’ll be present and visible in Winnipeg’s spring tech corridor and at Canadian industry events:

  • AI Summit Winnipeg (May 19, 2026) — showing the AI voice agent integration and Bee AI inventory
  • Tech Manitoba spring programming — connecting with the broader Manitoba tech ecosystem
  • Spirit of Winnipeg Awards (May 27) — celebrating the local business community

If you’re at any of these events, come find us. We’ll demo dynamic pricing, the AI voice agent integration with Avoca, and the New Opportunity flow on site.

What We’ve Shipped for Canadian Movers Since May

When we joined CAM in May, we said we were here to listen and ship software that solves real problems. Here’s what we shipped for Canadian movers between May and September 2026.

Vancouver Island Estimate Template with GST

The Vancouver Island estimate is an Aegis document template that handles GST, provincial tax breakout, and the DBA (doing-business-as) naming convention that Canadian franchises use. It was ported field-by-field from its PandaDoc original and matched to the reference PDF. Canadian tax jurisdiction is not a “custom field” in a US-built CRM — it’s a template that understands GST, provincial rates, and where to place the GST number on the document.

BlueSage Multi-Currency Payments

BlueSage terminal payments went live in August and September 2026. Canadian franchises can take card payments in CAD; US franchises in USD. The same payment system, the same terminal flow, the same reconciliation queue — two currencies. A crew lead in Vancouver takes a CAD payment on a terminal at the door. A crew lead in Kansas City takes a USD payment on the same model of terminal. The job financials panel shows the amount in the job’s currency. This is what “built for both sides of the border” looks like in practice.

Cross-Border Bill-of-Lading Variants

YMM’s bills of lading for interstate US moves come in three variants — Full Value Protection (FVP), Released Value Plus (RVP), and Released Value (PVP). Each has different liability coverage and declared shipment value calculations. We ported all three to Aegis in August 2026, auditing each one field-by-field against its PandaDoc original. The PVP variant had a bug that understated declared shipment value by half — the multiplier was ×6 when it should have been ×12. Fixed.

On the Canadian side, the Vancouver Island estimate, the Calgary estimate, and the Kitchener-Waterloo estimate each preserve their franchise-specific branding, pricing, tax, and terms. The same Aegis engine renders all of them — US and Canadian, interstate and local.

Postal Code Routing Fixes

In August 2026, we found and fixed a bug where Vancouver OBE (outbound estimate) leads were being misrouted to Lehigh Valley because area-code casing wasn’t normalized before the service-area lookup. Area codes are now lower-cased, and address parsing for Canadian postal codes, US ZIP codes, highways, and civic numbers is improved.

This is the kind of bug that US-built CRM software doesn’t know it has — because it was never designed to handle Canadian postal codes in the first place. MoveRight was built in Canada. Postal codes are a first-class citizen. When we find a routing bug, it’s our bug to fix — not a third-party geocoding service’s problem.

FusionAuth with Canadian Phone Login

1,880 users were migrated to FusionAuth in August 2026 with no cutover event. Canadian users can log in with phone number, email, or passkey. 2FA is built in. The login page is branded as MoveRight — not a third-party auth provider’s generic form. For Canadian franchises where crew leads may not have corporate email addresses, phone-based login is the difference between “everyone can log in” and “the dispatcher has to reset passwords every Monday.”

The Kansas City NSC — a Canadian Company Running a US Sales Center

You Move Me’s National Sales Center is in Kansas City, Missouri. A Canadian company (Karve IT / Mobio Brands) operates a US sales center with 42 workstations. NSC agents handle inbound calls, quotes, and booking for franchises in both countries. The software that runs the NSC — MoveRight — handles ZIP codes and postal codes, USD and CAD, US and Canadian document templates, and franchise-specific pricing rules for both sides of the border.

We’re relocating the Kansas City NSC this fall. The relocation — network buildout, managed IT cross-border, zone migrations — is a case study in why purpose-built software matters when you operate across borders. We wrote the full story here: What Relocating Our Kansas City HQ Taught Us About Moving Software.

The short version: when a Charlotte sales team moves to the NSC, the agents are recontexted to the NSC zone. Their autodials, their OBE form, and their lead routing behave like the NSC automatically. One zone change. Everything follows. That’s not a feature — it’s an architecture.

Senior Moves: Where We Are Now

The demographic pressure we wrote about in May is compounding. Per Statistics Canada, the number of Canadians aged 65+ rose 18% from 2016 to approximately 7.0 million in 2021, and the Canadian Medical Association projects that share will reach 21.4-23.4% of the population by 2030. Senior moves are quietly the biggest growth opportunity in Canadian moving.

MoveRight now supports senior move management with:

  • Additional Contacts (shipped June 2026) — a job can have multiple contacts, so the daughter is the decision-maker and the senior is the client. Both get notifications. Both can be reached. This is how senior moves actually work — the decision-maker is rarely the person being moved.
  • Multi-destination jobs — a senior move from a family home to a condo, with some items going to storage and some to a relative’s house, is one job with multiple destinations. Not three jobs stitched together.
  • Detailed inventory with provenance — the MoveBuddha inventory document (shipped August 2026) itemizes by room with job details, locations, totals, and free-text notes. For senior moves, the notes field captures provenance — “grandmother’s cedar chest, made by her father” — that matters to the family and to the estate.
  • Slow timelines — a senior move may take weeks to coordinate. The job timeline, the task management, and the communication history all support long-horizon jobs without forcing a fast close.

The movers who build a senior-focused workflow — patient pacing, digital inventory, family communication, multi-contact support — will win this segment. The movers who treat it like a standard residential move will get bad reviews.

Fall Events and Where to Find Us

  • Mittohnee Opening Ceremony (September 3, 2026, RRC Roundhouse, Winnipeg) — celebrating the second cohort of the Indigenous business development program. MoveRight is there because community matters.
  • Virtual Operations Summit (September 9, 2026) — “How to Increase Average Job Size.” MoveRight’s dynamic pricing and five calculators are directly relevant.
  • Branding Workshop (October 5, 2026, MBI boardroom, Winnipeg) — working with Social Experiment on the MoveRight brand. Not a public event, but the output will shape how we show up in the CAM directory and at industry events.
  • CAM fall programming — watch the CAM events page for fall dates.

If you’re at any of these, come find Jared. He reads every email.

Canadian mover? Find us in the CAM directory. Or just email Jared directly — he reads every one.

Get in touch

References:

MR

MoveRight Team

MoveRight

CAM Canada Canadian movers senior moves industry bluesage cross-border

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